Nene Leakes- to say the very least- has become a shining example of Reality TV stars are supposed to use their platform.
For, while former ‘Real Housewives Of Atlanta’ cast-mate Sheree Whitfield continues on in her efforts to build ‘Never Land’, Leakes has taken one more step to becoming Bravo’s fastest rising mogul.
After winning a recurring role on ‘Glee’, a starring role on NBC’s ‘The New Normal’, launching the ‘Miss Moscato’ alcoholic beverage, she has confirmed the release of her own clothing line.
Announced exclusively by The Hollywood Reporter:
On Tuesday, the 44-year-old mother of two announced that she has signed with global brand licensing agency Beanstalk to make her move into fashion. Beanstalk says in an announcement tied to Licensing Expo 2012, now going on in Las Vegas, that it intends to “leverage NeNe’s position in pop culture to offer consumers fashion-forward, affordable apparel and accessories, designed to empower women to walk into a room and ‘own it’ — like NeNe herself.”
No deals are signed yet, but Beanstalk will look to license a range of consumer products built around fashions that will appeal to the women who have watched her evolve on the show.
“While the fame of reality television characters is often short-lived and fleeting,” said Michael Stone, Beanstalk’s president and CEO, “NeNeLeakes has displayed versatility that has enabled her to transition from being a Real Housewives personality to a featured television star on Glee. NeNe’s mult-faceted personality and aspirational style will translate well into products that will emotionally connect with her fans.”
Read the full release here and peep Nene in all her television glory above…