Despite the addition of Grammy-winner Jennifer Hudson and a host of promotion, it appears the second season of its forethought hit ‘Smash’ was no smash at all. For, after much hype, last night’s debut came in with a 60% drop from the show’s 1st season premiere.
Via E! Online:
“Smash‘s season-two premiere seriously underperformed in the ratings last night, bringing in a series-low average of 4.5 million viewers and a 1.1 demo rating. Smash‘s season-one finale drew 6 million viewers, meaning last night’s premiere saw a 25 percent drop. And if you compare it to the series debut last year (11.4 million), the season two opener plummeted a whopping 60 percent.”
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What this spells for the show is uncertain. But, given the costliness of the show, we’re sure NBC is going to pull out all of the stops to ensure their prized musical is a hit…somewhere…somehow.
1 COMMENT
SO Fresh
February 9, 2013 at 6:17 am
They moved the night! Should have stayed on Mondays!! Also main thing is that people had to wait a year to get it back instead of NBC picking it up for a full season in September or October like ABC did w/ Scandal…that’s the biggest factor!
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